Making the Value Clear

Synchrony

A partnership pitch needs to make the business opportunity tangible. Working with Synchrony’s card-services business development team, I led BGG’s creative support for pitches, connecting design, storytelling and video to the proposed partnership.

AT A GLANCE

Role: Founder / Director, BGG
Client: Synchrony
Focus: Partnership pitches, creative direction and storytelling
Featured work: Cabela’s pitch

  • Synchrony needed creative support to communicate its partnership proposals. The challenge was to connect the commercial proposition with a clear picture of what the partnership could mean for the brand and its customers.

  • Use storytelling to make the proposal easier to understand and discuss. Design and video could help prospective partners see how the proposed experiences would work and why they mattered.

  • I led BGG’s creative work in collaboration with Synchrony’s business development team, translating pitch objectives into visual narratives and supporting materials. My responsibility was to keep the creative direction connected to the business case.

  • The work combined presentation creative and video to support the partnership story, including materials for the Cabela’s pitch.

    The focus was on:

    • Making the proposed customer experiences tangible

    • Connecting those experiences to the partnership’s value

    • Keeping the story consistent across pitch materials

01 / The outcome

We delivered creative assets and video content supporting Synchrony’s partnership pitches, giving the business development team materials to explain and present its proposals.

02 / what this demonstrates

Connecting creative direction with commercial objectives. This work shows how I translate a business proposition into a story people can understand, evaluate and act on.